Digital

Marketing

Pre-empt the health and beauty web with digital marketing

Digital marketing has become one of the most important levers today for generating visibility and business. Consumers, increasingly connected and on the lookout for new health and beauty products, new brands, and prescriptions when it comes to their health and well-being, make it their first space for research and purchase. In addition to allowing increased recognition, digital marketing is an ultra-affinitive means that will allow you to reach your target audience, regardless of their gender, age, or location.
Programmatic display, inbound strategy, emailing, native advertising… Whatever technique is chosen, it must be at the heart of a multichannel system and offer ultra-dynamic formats in order to achieve good conversion rates and a significant return on investment. The Karma Communication Health Beauty agency, present in Paris, Nice, throughout Europe and internationally, offers you the strategies, content and formats (banners, newsletters, banners…) best suited to your affinity audience and your budgets.

Newsletter

Health-Beauty Sector

Monthly or weekly newsletters are a good way to maintain a connection with your clientele or patients and encourage brand recognition for your beauty brand, aesthetic clinic, or institute. Create special appointments with your target audience by personalizing your content, being proactive on desired topics, and offering them deals and promotions. Spread your health and beauty advice, talk about your brand, and highlight key moments. Whether it is intended for the general public or for your professional partners, your newsletter must be attractive in both content and form.
The web designers and specialized writers of the Karma Communication Health Beauty Agency, passionate about new trends and experts in your health and beauty sector, accompany you in the development of your annual thematic calendar, the writing of content and the graphic creation of your newsletters. Specialized in the web for nearly 15 years, we route your newsletters and ensure the best possible KPIs (open rate, conversion rate…).

Programmatic display

Health-Beauty Sector
Display advertising (or programmatic display) is now an essential part of communication strategies. Mistress of digital marketing, she allows for increased visibility, whether it be on the web or social networks (social ads). What are its main advantages? Target the affinity audience very precisely, control costs, and perfectly fit into the customer journey. In fixed or animated format, Karma Communication Health Beauty Agency designs your display banners with impact, ensuring they provide the best return on investment through a call to action.

Native ads

Health-Beauty Sector

They take the form of an article, a post, a rich and less incentive content that nevertheless creates more engagement. Are you a cosmeceutical laboratory, an aesthetic clinic, or a cosmetic brand that wants to showcase its expertise? Native advertising can be a good promotion tool. While remaining classic and natural, the native ad allows you to advertise an article from your blog or a part of your content very simply, by appearing on the most visited sites by your affinity target. They take the form of an article, a post, a rich and less incentive content that nevertheless creates more engagement.
As a result, the click-through rate is often higher: 27% of internet users say they are more likely to click. Karma Communication Health Beauty takes care of writing your content as well as native ads strategy and publishing your ads, all while respecting your budgetary and regulatory constraints.

SMS, PUSH & GEOFENCING

Health-Beauty Sector

Accompanying your affinity audience throughout their purchasing journey, opting for incentive and direct formats based on their geographical location… Today, digital offers simple means of communicating instantly. Whether it’s for a promotional offer, an invitation to discover your store, directing your prospects to your booth or presentation at a conference…
Thanks to promotional SMS, push notifications on web pages, or even geofencing, which can be accessed directly from smartphones, there is no longer any reason to miss your target. Thanks to Karma Communication Health Beauty, your health and beauty brand will be in the right place, at the right time.

Push strategy for your conferences, webinars and symposia!

Social ads sponsorisation

Health-Beauty Sector

Advertising on social networks is at the heart of your customers’ purchasing journey. In the beauty and healthcare sector, she supports the recommendation of an influencer campaign or a display campaign. Very targeted, visual and consistent with the interests of your affinity target. You will be able to reach your target more immediately, accompany your social media strategy with sponsored posts (Facebook ads, Instagram ads, YouTube ads, LinkedIn ads…) during your beauty commercial operations, your image campaigns…
Specialized in digital for nearly 15 years, present in Paris, Nice, throughout Europe and internationally, Karma Communication Health Beauty Agency guarantees you the best return on investment, leads and engagement.

e-Detailing & e-Learning

Health-Beauty Sector

Advertising on social networks is at the heart of your customers’ purchasing journey. In the beauty and healthcare sector, she supports the recommendation of an influencer campaign or a display campaign. Very targeted, visual and consistent with the interests of your affinity target. You will be able to reach your target more immediately, accompany your social media strategy with sponsored posts (Facebook ads, Instagram ads, YouTube ads, LinkedIn ads…) during your beauty commercial operations, your image campaigns…
Specialized in digital for nearly 15 years, present in Paris, Nice, throughout Europe and internationally, Karma Communication Health Beauty Agency guarantees you the best return on investment, leads and engagement.

Member agency
of the AACC

Affiliate agency
at the AACC

The agency
Expertise

A communications group, 4 specialized agencies.