Digital
Marketing
Pre-empt the health and beauty web with digital marketing
Newsletter
Monthly or weekly newsletters are a good way to maintain a connection with your clientele or patients and encourage brand recognition for your beauty brand, aesthetic clinic, or institute. Create special appointments with your target audience by personalizing your content, being proactive on desired topics, and offering them deals and promotions. Spread your health and beauty advice, talk about your brand, and highlight key moments. Whether it is intended for the general public or for your professional partners, your newsletter must be attractive in both content and form.
The web designers and specialized writers of the Karma Communication Health Beauty Agency, passionate about new trends and experts in your health and beauty sector, accompany you in the development of your annual thematic calendar, the writing of content and the graphic creation of your newsletters. Specialized in the web for nearly 15 years, we route your newsletters and ensure the best possible KPIs (open rate, conversion rate…).
Programmatic display
Native ads
They take the form of an article, a post, a rich and less incentive content that nevertheless creates more engagement. Are you a cosmeceutical laboratory, an aesthetic clinic, or a cosmetic brand that wants to showcase its expertise? Native advertising can be a good promotion tool. While remaining classic and natural, the native ad allows you to advertise an article from your blog or a part of your content very simply, by appearing on the most visited sites by your affinity target. They take the form of an article, a post, a rich and less incentive content that nevertheless creates more engagement.
As a result, the click-through rate is often higher: 27% of internet users say they are more likely to click. Karma Communication Health Beauty takes care of writing your content as well as native ads strategy and publishing your ads, all while respecting your budgetary and regulatory constraints.
SMS, PUSH & GEOFENCING
Accompanying your affinity audience throughout their purchasing journey, opting for incentive and direct formats based on their geographical location… Today, digital offers simple means of communicating instantly. Whether it’s for a promotional offer, an invitation to discover your store, directing your prospects to your booth or presentation at a conference…
Thanks to promotional SMS, push notifications on web pages, or even geofencing, which can be accessed directly from smartphones, there is no longer any reason to miss your target. Thanks to Karma Communication Health Beauty, your health and beauty brand will be in the right place, at the right time.
Push strategy for your conferences, webinars and symposia!
Social ads sponsorisation
Advertising on social networks is at the heart of your customers’ purchasing journey. In the beauty and healthcare sector, she supports the recommendation of an influencer campaign or a display campaign. Very targeted, visual and consistent with the interests of your affinity target. You will be able to reach your target more immediately, accompany your social media strategy with sponsored posts (Facebook ads, Instagram ads, YouTube ads, LinkedIn ads…) during your beauty commercial operations, your image campaigns…
Specialized in digital for nearly 15 years, present in Paris, Nice, throughout Europe and internationally, Karma Communication Health Beauty Agency guarantees you the best return on investment, leads and engagement.
e-Detailing & e-Learning
Advertising on social networks is at the heart of your customers’ purchasing journey. In the beauty and healthcare sector, she supports the recommendation of an influencer campaign or a display campaign. Very targeted, visual and consistent with the interests of your affinity target. You will be able to reach your target more immediately, accompany your social media strategy with sponsored posts (Facebook ads, Instagram ads, YouTube ads, LinkedIn ads…) during your beauty commercial operations, your image campaigns…
Specialized in digital for nearly 15 years, present in Paris, Nice, throughout Europe and internationally, Karma Communication Health Beauty Agency guarantees you the best return on investment, leads and engagement.
